After the failure of a previous $20 billion investment deal, the company streamlined its costs by closing and selling its own studios, laying off about 1387 employees in the second half of last year, and canceling about 29 unannounced game events.Embrace GroupIt stated that it will introduce artificial intelligence technology into game development to improve its game production capabilities and efficiency.
Currently, Embracer Group's gaming companies include THQ Nordic, Gearbox Entertainment and Crystal Dynamics - Eidos Montreal, and compete in the gaming market with companies such as EA, Sony, Ubisoft, and Square Enix.
To maintain its competitive advantage in game production, Embracer Group expects to use artificial intelligence to improve content creation efficiency and add more innovative gaming experiences, thereby increasing the appeal of its game content.
Embracer Group also mentioned that current artificial intelligence technology still has certain risks. For example, without proper training, it may produce errors, bias, discrimination, or even violate ethical standards. Therefore, it will be extremely cautious when using such technology.
In its reportEmbracer Group believes that the entertainment content market will continue to grow, and also expects that the PC, home video game console and mobile device game markets still have room for growth. Therefore, it expects that after the previous organizational restructuring, it will accelerate development by introducing new technological resources.
