According to search optimization service provider SistrixPublished data showsAfter Twitter implemented a limit on the number of tweets that could be viewed, its Google Search impressions in the United States dropped by 32% in just one day.
Prior to this, Elon Musk said that limiting the number of tweets that can be viewed was to improve traffic problems, including reducing the access of third-party services to Twitter data, which led to unstable services.
According to the original statement, Twitter will allow users who have not completed personal account verification to view a maximum of 600 tweets per day, and newly registered users will only be able to view 300 tweets. As for accounts that have completed verification, they can view 6000 tweets per day.
However, the restrictions were later relaxed, and users who had not completed personal account verification were allowed to view only 800 tweets per day, while verified accounts could view more than 8000 tweets per day. However, this adjustment still made many users dissatisfied, and they turned to alternative services that were not affected by the restrictions.TweetDeckHowever, it also caused TweetDeck to shut down due to a large influx of users in a short period of time.
Statistics show that if Twitter content continues to decline in exposure through channels like Google Search, it means that the overall traffic of its services will be relatively affected. After all, the current browsing methods of users are almost all related to search services, which means that more content reading traffic will be transferred to Twitter's competing services such as Facebook and Instagram.
Taking advantage of Twitter's traffic restrictions, Meta's Instagram launchedA new service called Threads, which claims to allow users to share text, photos and video content, and also interact through likes, comments, reposts and sharing, will obviously compete directly with Twitter.
