Compared to the early search-based internet usage model, online advertising has almost no chance of exposure now that most people are accustomed to finding information and answers through conversational artificial intelligence services such as ChatGPT. However, this may also face changes in the future.
According to the Financial TimesRefers toAdvertising and marketing companies including Profound and Brandtech have begun investing in new online delivery tools, and are expected to deliver appropriate advertisements for various types of content generated by artificial intelligence.
Its technology claims to be able to detect how often marketing brands are mentioned or displayed in AI-generated content. By detecting the thinking patterns of the brain behind AI, it can then suggest that AI mention its marketing advertising brands more often.
The principle of presenting advertisements in this way is different from the traditional search engine optimization (SEO) ranking adjustment method. Instead, it analyzes the logic of artificial intelligence-generated content and then sends appropriate prompt commands to the artificial intelligence, enabling it to mention the marketing advertising brand more frequently.
Simply put, it is about treating artificial intelligence as a powerful online influencer and trying to make it say things that are beneficial to the marketing and advertising brand.
However, this type of advertising and marketing method has not yet been used in common conversational AI services. However, it is expected that companies such as Google and Meta, which have mainly relied on online advertising to make profits in the past, should also be considering how to use advertising to increase profits in future AI services. After all, in the previously launched Google Assistant service, Google also experimented with inserting advertisements in AI conversations, but ultimately did not become a formal service project, possibly because it is difficult to control the situation of inducing brand content to be mentioned.
