At the end of last year, during MAX 2019, it was announced that it would work with Twitter and the New York Times toContent Authenticity Project (CAI, Content Authenticity Initiative) to combat digital fake news content, Adobe recently releasedTechnical white paperIt said it would introduce a labeling system to help identify whether photo albums have been modified.
According to Adobe, this tagging system will be able to trace the photographer's name and the location where the photo was taken in digital photos. At the same time, when a photo is edited, the photo editing record will be automatically written into the tag. These metadata contents will help determine whether the photo has been post-produced or edited by someone.
This labeling system will be designed based on the content authenticity program standards proposed by Adobe, Twitter, and the New York Times. Adobe also expects to provide this technical standard to other manufacturers and content providers for use. It hopes that digital camera equipment, software companies, and even service providers and content providers will join this standard to promote the development of content authenticity programs and make it easier for people to determine whether digital photo content has been modified, thereby reducing the incidence of content falsification.
Since this labeling system still requires the cooperation of many businesses, whether it can be successfully implemented obviously depends on whether other businesses are willing to join. Otherwise, it will still be difficult to prevent a large number of fake photos from affecting the judgment of news facts.
