AEC Motors announced the launch of a new brand identity at the 2025 Taipei International Motorcycle Show, marking the brand's entry into a new era of development characterized by hybrid and electric vehicles, and a global presence. With "Full-scale Orange, New Hybrid-Electric Forge" as its core message, AEC Motors injected new energy into the brand through a fresh visual design and strategic layout, further strengthening its recognition and competitiveness in the international market.
With this brand identity upgrade, Acer Electric returns to its people-centric essence. The new logo design combines the imagery of "people" and "1," symbolizing the brand's continued focus on prioritizing user needs and driving innovation through technology. The visual color palette, "Fiery Orange," embodies passion, warmth, and a futuristic feel, giving the brand a more distinct personality for the new generation of hybrid vehicles.
Beyond visual innovation, Acer has also launched the "Distribution 2.0 Plan," transforming all of its stores in Taiwan to a dual-platform hybrid and electric vehicle model. From optimizing store image and expanding product lines to upgrading sales and after-sales service to factory-standard upgrades, the plan aims to comprehensively enhance customer experience and operational efficiency. Acer anticipates a 10% annual growth rate in distribution channels. The company is also strengthening transparency in warranty processes, digital management, and customer communication to create a trustworthy service system.
Acer Auto emphasizes that going forward, the brand will not only deepen its presence in the domestic market but also integrate the resources of its gasoline and electric platforms to expand its presence overseas and enhance its global brand recognition and influence. Whether it's enhancing the performance of gasoline vehicles or innovating in electric vehicles, Acer Auto will continue to focus on a diverse product portfolio to meet the needs of new-generation consumers for diverse and intelligent mobility tools.
"Acer Technologies Chairman Chung Chieh-lin stated, "Acer Technologies will continue to drive brand upgrades and business growth with product innovation, experience optimization, and global expansion as our three core pillars. Whether it's gasoline or electric vehicles, we prioritize consumers and create more diverse, comprehensive, and lifestyle-focused mobility products, ushering in the next era of mobility."
As Taiwan and the global market gradually enter a new stage of hybrid development, Acer Motors is demonstrating the continued transformation and internationalization ambitions of local motorcycle brands through brand reshaping, product innovation, and service optimization, bringing more possibilities to the future of the mobile industry.
At the Taipei International Motorcycle Show, Acer also unveiled the high-performance street racer "Orange Force STR 250", the white-label crossover sports car "Brera X 250", the electric flagship "Ai-1 Sport ABS", and the lightweight and flexible micro-electric vehicle "City Player Coopop 01", symbolizing the injection of breakthrough "Orange Energy" into the market, bringing a diverse mobility experience from performance control to intelligent energy saving to riders from short-distance commuting to long-distance touring.
