In anticipation of the 2026 Lunar New Year, Sony Interactive Entertainment Taiwan (SIET) announced today (February 3rd) the launch of its new annual project, "Love of Play," and invited Kim Chaewon, a member of the popular South Korean girl group LE SSERAFIM, to be the main character of the event. At the same time, the official announcement also revealed the most anticipated Lunar New Year discount for players, with a NT$1600 discount on the PlayStation 5 console.
Caiyuan takes you on a fun adventure! The "Love of Play" video series is now online.
This year's Lunar New Year campaign takes a warm and lively approach. In the "Love of Play" series of promotional videos, Kim Chae-won will demonstrate how to spend the holiday with family and friends through PlayStation, or enjoy a solo gaming vacation, through four videos with different themes.
The first video released today, titled "Family," shows Kim Chae-won interacting adorably with her family. Subsequent videos are expected to be released gradually; fans can stay tuned to the official PlayStation YouTube channel.
Lunar New Year Hardware Deals: PS5 and VR2 are both discounted.
For players looking to purchase new gear during the Lunar New Year period, SIET has announced a limited-time offer from February 6th to February 19th at select retailers:
• PlayStation 5 console: NT$1600 off.
• PlayStation VR2: Now discounted to NT$3200.
• PlayStation Portal remote control game console: Now discounted by NT$600.
A lineup of acclaimed titles has been added, with "The Demon of Sheephoo" also included in the discount list.
This list of discounted titles includes several recent blockbuster games, such as Ghost of Yotei developed by Sucker Punch, Death Stranding 2: On the Beach by Hideo Kojima, as well as the critically acclaimed Astro Bot, Marvel's Spider-Man 2, and God of War Ragnarök, all of which are offered at a discount.
Wiggle team up to launch adorable co-branded merchandise.
To resonate more with younger generations and their lifestyles, PlayStation has partnered with renowned South Korean fashion and casual brand Wiggle Wiggle to launch a series of colorful, limited-edition co-branded products, including:
• PlayStation x Wiggle Wiggle Washable Indoor Mop
• PlayStation x Wiggle Wiggle Acrylic Clip Set (2 pieces)
• PlayStation x Wiggle Wiggle Acrylic Coaster
Players can have the chance to win these limited-edition items by participating in the dealer's Lunar New Year promotions or by participating in social media activities during designated periods.
