With Sony planning a mid-May event for the new Xperia X series in Japan, pre-orders for the new phones appear to be about to begin. Sony has also released a new promotional video highlighting the new camera capabilities. As for the actual release date, Sony Mobile anticipates a June release at the earliest.
Sony Mobile announced the launch of the new Xperia X series at MWC 2016. Following a planned launch event in Japan in mid-May, the company also announced the upcoming opening of pre-orders for the new Xperia X series and released a new series of promotional videos highlighting the high-speed photography capabilities of the new phones' cameras.
However, pre-orders are expected to be limited to the Xperia X and Xperia XA models in the Xperia X series, not including the high-end Xperia Performance model with the Snapdragon 820 processor. A new Bluetooth headset, the Smart Ear, is also available. As for the actual release date, it's currently expected to be June of this year at the earliest.
[youtube https://www.youtube.com/watch?v=IDZQE0qlrHM&w=800&h=450]
Sony Mobile previously stated that the Xperia X series product plan will be based on the product plan proposed by Sony Mobile's new CEO, Hiroki Totoki, upon his appointment. While retaining some design elements from the Xperia Z series, it will also incorporate new design concepts, such as a 2.5D screen edge and a metal brushed finish on the back. Under the "One Sony" marketing strategy, the Xperia X series will remain at the core of Sony's market development, incorporating technologies from the camera and Walkman divisions into its design.
While the existing Xperia Z, Xperia C, and Xperia M series will continue to be sold, Sony Mobile has confirmed that the Xperia X series will be a fresh start. However, the company does not rule out the possibility of adding additional product lines with different specifications, such as the Xperia X Performance and Xperia XA.
