Regarding the fact that the Chinese market is not developing as well as in the past, Apple CEO Tim Cook emphasized that the Chinese market is still very important, and there was obviously a lot of growth in the last quarter. In order to further enhance the development momentum of the Chinese market, Apple will continue to focus on the development of more second-tier cities in China in the future.
Compared with the previous development model that focused on China's first-tier cities such as Beijing and Shanghai, Tim Cook said that Apple will pay more attention to the development of China's second-tier cities in the future, so as to allow more users to access its products and services, thereby increasing market profit opportunities.
Apple has recently begun to change its communication model with the media, channel partners, and even consumers. For example, it has begun to place more emphasis on presenting the features of iPhone, iPad or Mac products through influential social media figures, rather than just focusing on reviews in newspapers, magazines or online media. At the same time, it has also opened up more diverse ways for channel partners to promote its products, and continues to use celebrities to promote features such as Siri and Apple Music services, indicating that Apple hopes to achieve marketing effects through different angles.
The announcement of a plan to strengthen development momentum in China's second-tier cities indicates Apple's continued focus on the Chinese market, and its strategy of leveraging the development models of local Chinese brands in second-tier cities to expand its user base. Apple's previous experience in India may serve as a reference for future development in China's second-tier cities, such as attracting a wider consumer market with the iPhone SE or the repriced iPhone 6s and iPhone 7, while also connecting with a wider user base through service content.
However, local Chinese brands like Xiaomi and Huawei have already begun implementing a market strategy focused on developing second-tier cities. Whether Apple can find a new breakthrough in its future market development model will be worth further attention. China was once Apple's largest overseas market, but has recently been surpassed by Europe. Apple clearly hopes to regain this competitive advantage.
Regarding the current growth of Apple products in the Chinese market, Tim Cook stated that market demand remains quite high. The iPhone X, in particular, has already generated a significant number of pre-orders in China, and he expects demand to be fully absorbed within the next few months. Furthermore, with the launch of new iPhones like the iPhone 7 and iPhone 6s, and the subsequent price adjustments, Apple believes they will continue to meet diverse user needs.
