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Home Market dynamics

Imagination Technologies puts up for sale after falling out with Apple

Author: Mash Yang
2017-06-22
in Market dynamics, apple, Topics
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It was recently confirmed that Apple will no longer use its PowerVR series GPU technology license, and revealed that Apple is starting toHomemade GPU designAfterwards, Imagination Technologies not only planned to sell MIPS and Ensigma technologies to the outside world, but also prepared to sell itself entirely to the outside world.

Imagination Technologies puts up for sale after falling out with Apple

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According to Imagination Technologies' board of directorsExternal Statement, confirming that it is currently in talks with some potential buyers, and also emphasized that many buyers are willing to acquire it, which means that it may become a product of other brands in the future.

After previously confirming its falling out with Apple, Imagination Technologies' stock price plummeted by as much as 70% in a short period of time. Without nearly half of its revenue coming from Apple, Imagination Technologies clearly struggled to maintain normal operations. Therefore, in addition to subsequently confirming the sale of its MIPS and Ensigma technologies, it is also considering selling the entire company to escape the crisis of losses.

Given Apple's current investment in its own GPU architecture design, the possibility of an acquisition of Imagination Technologies seems unlikely. While Intel also has a strong history with PowerVR GPUs, it is unlikely to make an acquisition as it has all but withdrawn from the mobile market. Therefore, the future ownership of Imagination Technologies will likely be a key focus of market attention.

However, as Apple's self-produced GPU technology will not be applied to actual products too soon, it is expected that the new iPhones launched this year will still likely continue to use PowerVR technology. If Imagination Technologies successfully sells itself to the outside world during this period, the relevant licensing transfer may also face changes.

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Mash Yang

Mash Yang

Founder and editor of mashdigi.com, and student of technology journalism.

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