NetEase Cloud Music announces partnership with BMGReaching strategic cooperation, and is expected to cooperate in areas such as music copyright, music content development, music performances, and online music.
After the two parties establish cooperation, BMG will authorize NetEase Cloud Music to use music copyright content including Avril Lavigne, The Cranberries, Jason Mraz, Alt-J, Andy Grammer, Blanco Brown, Lindsey Stirling, Lil Dicky, Dido, Janet Jackson, Kylie Minogue and others.
Founded in April 2013, NetEase Cloud Music has accumulated over 4 million users and has become China's largest music service. In addition to the licensing agreement reached with BMG, it has previously obtained content licenses from Studio Ghibli, Rolling Stone Records, Warner Music, Universal Music, etc., thereby expanding its music content.
In addition to NetEase Cloud's recent expansion of content copyright cooperation, it has also been established in the past by imitating the Japanese Niconico (ニコニコ) service model.bilibiliAlthough it has had a lot of problems with the use of pirated content in the past, it has also attached great importance to copyright in recent years and has become an online platform that includes a large number of games, live broadcasts, variety shows and animation content. It has also continued to obtain financing and issued stocks on the Nasdaq in the United States to expand its development scale. On April 4 last year, it successfully raised US$37 million through the issuance of convertible bonds and subsequent stock issuance.
