In response to Apple's Tim Cook's recent criticism of the Surface product line, he said that he expected a single product to meet all needs.Seems unrealisticMicrosoft also responded to this earlier, believing that the iPad Pro launched by Apple lacks the ability to fully enhance work productivity and is even closer to being positioned as a portable entertainment device.
According to a report on the Trusted Reviews website, Dan Laycock, senior public relations manager of Microsoft's Surface division, said in an interview during CES 2016 last week that consumers' overall experience with the iPad Pro is not as complete as the Surface series. He believes that compared to the Surface series, the product itself is a fully functional PC, unlike the iPad Pro, which is just a product positioned as a portable entertainment device after losing the keyboard and stylus accessories.
In further commentary, Dan Laycock noted that Apple, despite past criticism of the rationale behind including a stylus in its devices, has followed suit with the iPad Pro, clearly expressing its support for the design. Microsoft, from the outset of designing its Surface products, believed the pen would be a crucial feature and emphasized its ability to unlock functionality not possible with finger touch.
However, comparing the two, Apple's iPad series still enjoys significant market usage. Even though sales growth has slowed recently, many people still use iPads for ordering food, taking inventory, and creating creative projects. Many businesses even use iPads as a work aid. While Microsoft has been promoting its Surface series since 2012, its overall adoption seems to be relatively low. Even its 2-in-1 hardware products, developed in partnership with OEM manufacturers, have not seen significant market penetration.
