Lenovo believes that Google will enter the Chinese market this yearEnable localized Google Play servicesouter,Ars Technica websiteAlso further listGoogle's parent company, AlphabetIt will expand its territory this year, further develop the Chinese market, de-Google its independent subsidiaries, and strengthen its development in Android, driverless cars, robots, artificial intelligence, virtual reality and other markets, perhaps to challenge Apple's current market value.
Ars Technica speculates on the development strategies of Google's parent company, Alphabet, and its subsidiaries, including Google, since its establishment last year. It believes that Alphabet will significantly expand its territory this year. In addition to further developing the Chinese market, de-Googleing its independent subsidiaries, and strengthening its own development in Android, driverless cars, robots, artificial intelligence, virtual reality, etc., it is expected to meet market speculation.Challenging Apple's current market value position.
Subsidiaries further de-Google
According to Ars Technica, in addition to the businesses that Alphabet decided to become subsidiaries last year, including Google, Calico, Nest, Google Fiber, Google Ventures, Google Capital and Google X, it also includes Verily, a life science company formerly known as Google Life Sciences, Sidewalk Labs, which was established in June last year to solve urban life efficiency problems, DeepMind, which is committed to developing artificial intelligence technology, and the commercial cloud platform business led by VMWare co-founder and former CEO Diane Greene.
To further differentiate itself from the original Google organization, all subsidiaries bearing the Google name are expected to be "de-Googled." For example, Google Ventures, originally responsible for market investment, was renamed GV in December last year and launched its own brand image and website "gv.com." Google X, which develops various innovative content, may also be renamed "X Labs."
Android apps are becoming more popular
In addition, after significantly expanding the Android application market in 2014, launching projects such as Android Wear, Android Auto, and Android TV, last year it proposed a new product for the Internet of Things market.Android-based Brillo platform, and with the universal communication protocol Weave to connect various devices, it is expected that Google, a subsidiary of Alphabet, will further expand the Android application market, but will it be as the market thinks?Will be integrated with Chrome OS, it still depends on Google’s future plans.
Continuing with last year’s development content, Google is expected to preview the product at this year’s Google I/O developer event.New mobile operating system "Android N", exceptSwitch to OpenJDK with open architecture design, to avoid continued entanglement with Oracle over JAVA technology patents, and will further cooperate in expanding the development of virtual reality applications and the gaming market in the future. It is expected that the Vulkan API corresponding to VR and 3D image rendering technology will be incorporated into the Android platform. In addition, it will also add RCS rich media communication service specifications in response to market trends, and enhance the screen split display function for multiple Apps.
The hardware content will be significantly updated
As for the hardware, in addition to the possible introduction ofNew Google GlassIn addition, Google also seems to be planning to launch customized processor products for virtual reality and other needs, and extendGoogle On series products including Google OnHubMeanwhile, NEST is also expected to launch new IoT applications this year. Of course, the new Nexus series devices and Chrome OS applications will continue to be Google's key development projects.
In addition to the above development projects, a number of conceptual and experimental products, including driverless cars, are expected to have more concrete developments this year, such as theProject Loon,Project Titan, as well as Project Wing, which is expected to make drone delivery a reality in the coming years, and Project Fi, a virtual telecommunications service provided through MVNO technology, is also expected to expand.
After the concrete cooperation between Project Tango and Lenovo, the modular mobile phone Project Ara, which has been delayed many times, is expected to make progress this year. The concept application content launched during Google I/O 2015 last year, such as the use of radar to accurately sense gestures,Project Salts, can use clothing fabrics to achieve touch and other operating applicationsProject Jacquard, new security verification mechanism Project Abacus, secure storage memory cardProject Vault, there may be more specific updates this year.
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