Apple's new spring products this year include the first addition of (PRODUCT)NETPlannediPhone 7 seriesThis is also the first time that Apple has included iPhone products in the fight against AIDS and other diseases.NETIn the past, Apple has actively participated in the (PRODUCT)NETplan, and has also released a number of red series models. This time, let us review the red products that Apple has launched in the past.
The launch of the red iPhone 7 series for the first time this year may be intended to boost iPhone sales, as some believe, but the main reason behind this is to help promote (PRODUCT)NETThe plan is to help the prevention and treatment of diseases such as AIDS, not to attract the attention of Chinese consumers with a red appearance, or to follow the red product design thinking of OPPO, HTC and other companies.
Apple begins to participate in (PRODUCT)NETThe first product of the project was the iPod nano (PRODUCT) launched in 2006.NET Special Edition, followed by new iPod nano, iPod shuffle, and iPod Touch products, as well as protective covers and cases for iPad and iPhone, and later with Apple Watch (PRODUCT)NETStyles and strap accessories, as well as the iPhone 7 (PRODUCT) launched this springNET Special Edition, even the iPhone Smart Battery protective case accessory with additional battery function has been added (PRODUCT)NETplan.
In January 2007, Apple released the productNETThe iTunes Points Card project was also launched in 2013. In addition, Apple's chief designer Jonathan Ive and renowned designer Marc Newson collaborated to create the metallic, bright red Mac Pro (PRODUCT).NET Special Edition, and sold at Sotheby's auction in November of that year for US$11, with all proceeds going to charity.
In addition to Apple's own promotion of products, after acquiring Beats in 2014, Apple also launched (PRODUCT)NETThe Beats Solo3 wireless headphones are designed in a stylish and stylish design, and the Beats Pill+ portable speaker is also available.
What is (PRODUCT)NETplan?
(PRODUCT)NETThe project was co-founded by Bono, lead singer of the Irish band U2, and Bobby Shriver, chairman of the African charity Debt AIDS Trade in Africa (DATA). Announced at the World Economic Forum in Davao, Switzerland, the project aims to help prevent and control AIDS worldwide, raise funds for diseases like tuberculosis and malaria, and promote equal development for African people. Currently, Bobby Shriver is in charge. (PRODUCT)NETProject CEO, and Bono served as the project's brand spokesperson, and Luanda became the first to receive (PRODUCT)NETCountries that plan global funding assistance.
PRODUCTNETIn addition to the well-known AIDS prevention and treatment efforts, the project's development goals also include increasing development opportunities for Africans and promoting a growth engine of health, hope, and progress. The project also requires participating partners to treat workers involved in product production or delivery services with equality and respect. Most importantly, the project promotes workplace policies and practices related to human immunodeficiency virus (HIV) and AIDS, and helps combat the spread of AIDS by providing counseling, testing, and medication to prevent infected mothers from transmitting the virus to their unborn children.
And it's not just Apple that's involved (PRODUCT)NETThe American Express Red credit card is the first to participate in the program.NETProducts in the project include Converse, Gap, Giorgio Armani, Motorola, Dell, Microsoft, Starbucks, Nike, Belvedere, Squre, and even British publications such as The Independent, Penguin Publishing Group, and Vanity Fair. (PRODUCT)NETplan.
(PRODUCT)NETSince its establishment on January 2006, 1, the program has raised more than US$26 million in total, of which more than US$4.65 million has come from Apple, which has also been an active participant in the program over the years.
Even if it's not for (PRODUCT)NETThe idea behind the project, (PRODUCT)NETThe red color used in the project is also very eye-catching. Many users actually participated because this red color increased their willingness to buy.NETThe manufacturers of the program will also donate varying amounts based on the sales of their products.
In addition to helping donations by purchasing products, Apple also allows users to donate through the iTunes service platform.Direct donation(PRODUCT)NETProgram, you can choose to donate amounts ranging from NT$150 to NT$4500.
In the past, Apple has promoted (PRODUCT)NETPlanned Products
September 2006, 9: 7nd generation iPod shuffle (PRODUCT)NET Special Edition (used until 2008)
October 2006, 10: 13nd generation iPod nano (PRODUCT)NET special Edition
January 2007, 1: iTunes (PRODUCT)NET Gift Card
October 2007, 9: 7nd generation iPod nano (PRODUCT)NET special Edition
October 2008, 9: 9nd generation iPod nano (PRODUCT)NET special Edition
October 2009, 9: 9nd generation iPod nano (PRODUCT)NET special Edition
October 2010, 9: 2nd generation iPod nano (PRODUCT)NET special Edition
December 2011, 12: iPad Smart Cover (PRODUCT)NET Special Edition (continued)
August 2012, 8: iPhone Bumper (PRODUCT)NET Special Edition (continued)
September 2012, 9: 12nd generation iPod shuffle (PRODUCT)NET special Edition
October 2012, 10: 15th Generation iPod Touch (PRODUCT)NET special Edition
October 2012, 10: 15nd generation iPod nano (PRODUCT)NET special Edition
October 2013, 10: Mac Pro (PRODUCT)NET Special Edition (but only launched for charity auction, not for public sale)
September 2015, 9: Apple Watch Sport Band (PRODUCT)NET special Edition
March 2017, 3: iPhone 24, iPhone 7 Plus (PRODUCT)NET special Edition
