After the official announcement before MWC 2018, Samsung not only put up a large advertisement outside the MWC 2018 venue, but also placed a large number of advertisements at bus stops in downtown Barcelona.Galaxy S9 series new phoneThe ad even used the world's tallest building, Burj Khalifa, in Dubai to promote the new phone, and showcased the new phone's photo and animated emoji features through a new ad called "Make it Yours".
Construction began in 2004 and was completed on January 2010, 1. The Burj Khalifa in Dubai surpassed Taipei 4 by 319 meters to become the world's tallest concrete building, and is currently the tallest man-made structure. Therefore, Samsung's use of the world's tallest building to promote its flagship Galaxy S101 is intended to attract more consumers and highlight the camera features.
The promotional video "Make it Yours," directed by Dee Rees, director of "Mudbound," and shot by Rachel Morrison, a cinematographer nominated for an Academy Award for Best Cinematography, stars a host of influencers and film and television stars, including Taiwanese actress Constance Wu, Issa Rae, and Taika Waititi. The video emphasizes how the new phone can help people create new interactive experiences, echoing Samsung's "Do What You Can't" campaign for the Galaxy S9 series.
Compared to last year's focus on introducing the full-size screen experience, exterior design, and safety features, this year Samsung's Galaxy S9 series is focusing almost entirely on communicating the experience brought by the new camera features. These include improved camera shooting effects through the variable aperture design of f/1.5 and f/2.4, creating more interesting videos with the 960fps super slow-motion function, and activating a greater social interaction mode through applications such as animated emojis and creating personal stickers, allowing users to create more interactive fun through their mobile phones.
